design by Giuguaro from Ital Design, for the Geneva Motor Show in 1972
The car debuted as a static epowood model, with a complete interior, at the Turin Motor Show in 1972, before being shown in its full, running glory five months later at the 1973 Geneva Motor Show.
Based on the running gear of the Maserati Bora, the design of which was also the work of Giugiaro, the Boomerang was an exercise in taking the wedge form to the extreme. Most notably, the car had an incredibly acute windscreen angle of just 13 degrees, a full two degrees less than Giugiaro's Bizzarrini Manta from 1968.
And while the designer had issues from windscreen manufacturers with regards to the visibility that would be available from such a shallow screen, work on the Boomerang project would help ensure that the 1975 Lotus Esprit could be endowed with an 18 degree screen – still incredibly shallow for a production model.
Aside from its angle, the screen's trapezoidal shape also help establish the angular design themes that give the Boomerang is distinctive looks, informing the shape of the side glass, rear screen and those huge rear buttresses.
Giugiaro also looked to previous designs to inspire the Boomerang, with the horizontal intakes on the hood developed from the Alfa Romeo Iguana, the front end and beltline shape taken from the VW Porsche Tapiro. However, the most obvious inspiration is the 1971 Alfa Romeo Caimano that introduces the trapezoidal buttresses and the oversized maker's logo on the car's hood.
Despite the outside influences, there are still plenty of features that make the Boomerang unique, including the superb wheels, which the Italdesign website states are Giugiaro's best. The interior also elevates the car to another level, with an oversized steering column allowing just the rim of the steering wheel to be seen. Within the wheel was a circular gauge pack, with the speedometer and rev counter in the upper half, switches for the lamps, wipers and indicators in the middle, and gauges for the battery, water, oil and fuel below.
Designer Giorgetto Giugiaro
First seen Turin Motor Show 1972
Engine 4.7-litre V8, 310hp
Top speed 300kmh
Despite its futuristic appearance, the steering wheel was designed with increasingly awareness of safety in mind, with the steering column held in place with a chain to stop it moving backward in the event of a crash, with the large centre of the steering wheel was also created with space for an airbag in mind.
After making the rounds of the European motor show circuit, the concept was sold to a cabaret owner in Benidorm, Spain. The car was then bought in 1980, restored and made road-legal, with the proviso that the yellow bulbs were installed for the turn indicators. The car’s Bora-derived powertrain includes a 310hp 4.7-litre V8, capable of powering the car to a theoretical top speed of over 300kph.
After its lengthy restoration, the car was shown at the 1990 Bagatelle Concours in Paris, where Giorgetto Giugiaro hand-signed the rear panel. It was sold at auction in 2002, making over $640,000, and will be sold at auction again later this year.
Louis Vuitton 2014
The Boomerang featured prominently in a 2014 series of Louis Vuitton print and video ads, with photographs by Jürgen Teller showing the car and fashion models at the Giardini della Biennale (Venice)
Zero Concept Car
We currently do not have much/any info on this Concept Car, which is strikenly similar to the Boomerang, which is why we've put the pictures here.